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How Does Joy's Teaspoon Do Tea?

charity: water fair wages family owned business joy's teaspoon Joy's Teaspoon News JT Herself new kids on the block tea snobbery world tea expo

By Naomi Rosen
World Tea Expo 2013 was a fantastic experience that allowed us to see tea friends, meet new vendors and pick out new teas. From the business side, it's an event that allows us to regroup and refocus on providing our customers with the best teas around.  One of my takeaways this year after meeting so many wonderful people and seeing how they "do tea" is that we all do it a little different. So, I'm going to take a second to explain how we do it:
  • Joy's Teaspoon is a small, family owned business.  I'm a mom first, and a business owner second.  All of our current employees are family members.  Yes, I am claiming Sarah and Audrea as family members, publicly.
  • We care about the environment and the people working the tea fields.  In our efforts to provide great teas and spices, we ask a lot of questions of our providers.  Pesticide usage? Social support services provided by plantation and garden owners?  Fair wage information. We recycle and reuse whenever possible and ask that our customers do the same.
  • We partner with charities.  Trees For a Change and Charity Water are two that are near and dear to our heart.  We also work with local groups requesting donations of gift certificates and gift baskets for raffles and auctions.
  • We value transparency.  If you have a question, we will answer it honestly.  More importantly, we put it out there voluntarily.  Not all of our teas are certified organic.  I work with third party blenders.  I like New Kids on the Block.
  • We value storytelling!  We don't drink tea to be snobs.  We drink tea because we are fascinated with the people and effort that goes into making just one cup and we want to share that with you.  When given the chance, we want you to know about the culture and people responsible for making the world second most popular drink!
  • Tea is fun.  We don't take ourselves very seriously and we don't think anyone else should either.
At the end of the day, we are a small tea company trying to take out the snobby stigma while at the same time educating and inspiring tea drinkers and non-tea drinkers alike.  And that's how WE do tea.  How about you?


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  • joysteaspoon on

    Why yes o-master-of-the-camera. Photo credit to Geoff of Steepstories!

  • Geoff (Steep Stories) on

    I remember THIS! I was there. Wait…am I the one who took the picture?

    I fergit.

  • The Tea And Hat Lady on

    Great post. You brought out many important facts and questions that all in the tea business should ask of our suppliers. My “give back” event is to serve tea at a community church event where they serve an absolutely beautiful afternoon tea to caregivers. These ladies would not think to do something for themselves but so appreciate this special event in their honor.

  • Elyse M Petersen on

    Aloha and Mahalo for doing tea the way you do. It’s better for everyone and the world is going to thank you and others like you one day for doing your part of inspiring positive change. I can’t wait to work with you!


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