Joy's Teaspoon

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Meet the Team! 

 

Naomi Rosen, Owner

ID's: @joysteaspoon, JT Herself

Plucking Naomi

I have been a tea drinker since high school.  Bagged teas, mostly fruity, with a ton of sugar.  I know, embarassing!  In 2005, I flew to Chicago, IL, for some serious sister time.  Minus the weight gain from non-stop MidWest gorging...that first trip to Chicago was incredible!  I fell in love with the feel of the city, but two places in particular - a spice shop and a tea shop.  I was enamored with the aromas and appearance of the teas on their own.  The idea that the flavor difference was influenced by the region in which it was grown, rainfall, soil pH, etc., was amazing.  Each tea was so distinct.  I was equally fascinated with this world of spices out there that I had never heard of.  These flavors couldn't be found in the "Baking" aisle of my local grocery store!  What started out as a wonderful hobby of sipping tea and building a meal around a specific spice soon turned into a passion.  A passion of finding quality teas, spices and herbs and sharing them with people that, like me, love chatting with friends over tea or laughing with family over an incredible meal. 

 

Joy's Teaspoon was launched in April 2010.  We debuted 32 tea blends, 10 spices and herbs and a handful of teawares.  We have since added numerous teas and spices to the collection and now proudly offer over 60 loose leaf teas and over 30 spices.  In an effort to be transparent about our offerings, we have more than a dozen sources.  Some of our teas and spices come from wholesalers based here in the US.  Others come direct from the growers and are imported into the United States.  And in the case of a handful of our teas, they have been created and hand blended by our team.  


"Why Joy's Teaspoon?", you may ask.  My mom, Joy, passed away in April 2003 at 49.  As my family can attest, any product or ingredient that would have encouraged chatting would have been ADORED by my mom.  The motivation behind JoysTeaspoon.com, the articles and information we post on Joy's Jabberings, and the in-person tea tastings and events that we host, are created to share the story of our products, the rich flavors and cultures responsible for their creation and the benefits of incorporating healthy and natural ingredients in your every day life.  Most importantly, they are tools to communicate and spend time with those most important to you, your friends and family!  Joy would have been 110% behind that!  

 

Sarah Ruthven, Director of Marketing 

ID's: @oolongofficer, Sarah the Tea Mistress, Carp Eyes Coming

 

Explorer SarahBy day I am an Instructor of Art History at a Community College and by night I lead the marketing efforts for Joy's Teaspoon.  No matter which hat I am wearing, you will find me steeping orthodox teas, especially Darjeelings and Medium to Dark Oolongs.  I wasn't always the coolest woman in the world.  I started drinking real tea when I moved to the Midwest and discovered a loose-leaf tea shop in my backyard.  They introduced me to green teas and I was hooked.   I love Joy’s Teaspoon not just because I am the sister of the owner but also because of it’s green initiatives and efforts in the global and local community.  In addition to assisting Joy's Teaspoon, I work with my local Chicago PADS shelter to provide dinners for the homeless, occassionaly volunteer as a tutor for adult students returning to school, and regularly act as a camp counselor through COSI, a camp for kids living with cancer.  Stressed or calm, busy or relaxing, I drink tea for all occasions, I just love it.

 

 

Audrea Fink, Director of Operations

ID's: @earlsteeper

 

Searching AudreaI am a  Project Manager at the University of Phoenix Western Washington Campus, living in sunny Seattle. When I’m not educating the masses or working on my tan, I like to come up with random ideas for Joy’s Teaspoon. I really like tea. I can’t actually remember a time without tea. My mom used to make me Chamomile and Peppermint tea when I was little. (Although it was bagged, insert shame face here.) I grew up drinking whatever the stuff in the tea bag was. Then one fateful day, while out with the Chief Oolong Officer, we discovered loose leaf tea and it was over. I was hooked. Genmaicha was my gateway tea and from there I slipped down the slope of Earl Grey. Just a few teas later and loose was all I could do.  While I thoroughly enjoy and appreciate quality green and white tea, my true love is black tea. I like the complexity, I like the hardiness of them and I like how tough I sound when I say I like my tea strong and black (no sugar or cream please).  I love getting the opportunity to learn and discover new teas which is part of what I love so much about Joy’s Teaspoon.  This organization seeks to save people from the horrors of bagged tea, yes,  but not just through shaming. Education is key. It’s exciting and fun to learn about tea and to expand your tea horizon. In addition to my lifelong learning and tea obsession, I’m also really passionate about animals. I have way too many pets and I would love to adopt more. I fundraise and volunteer with the Seattle Animal Shelter as well as the Seattle Humane Society (where I rescued my pit bull/bunny rabbit mix). My day time job also allows me to partner frequently with the King County Boys and Girls club and Seattle Treehouse for Kids. Both of these amazing organizations help build educational foundations for kids and I’m so proud to be able to work with them. When the day is done, I like to reward myself with a nice cup of tea. 


We Cherish the Earth...JOYfully!    

Joy's Teaspoon has two things in mind: providing you with quality, full bodied loose-leaf teas and aromatic, savory spices.  An inspired tea and a delicious spice can change your meal and your mood while keeping the Earth happy at the same time!  We are very proud of the quality products and the JOYful Environmental Program we have established.  

 

  • Many of our teas and spices are organically cultivated and/or Fair Trade. 
  • Our website is hosted by a carbon neutral and wind powered company!
  • We use recyclable tins or glass bottles for all of our product packaging.  
  • We collect paper from local businesses with no established recycling programs and use shredded documents for shipping/packaging filler.  Thus, all of our shipping materials are recyclable (box, filler, packing slips, etc.). 
  • Our marketing materials and business cards are printed on chlorine free, recycled paper.
  • All scrap paper, printing paper and cardboard boxes are recyled or reused.
  • In-office sustainability program (energy star equipment, printer ink cartridges refilled/recycled, etc.).
  • Steeped teas for tea tastings and Joy's Teaspoon hosted events are used for compost. 
  • We only use bio-degradable paper cups or ceramic mugs for our tasting events. 
  • When we attend tradeshows, we bring our own tasting cups. You'd be amazed at how many of those little cups you can go through! 

 


 

Joy's Teaspoon knows that our customers are concerned with the impact of our business and products on the environment.  It is for this reason that we have partnered with TreesforaChange.com.  The steps listed above are simply the beginning of our sustainable efforts.  Joy's Teaspoon has pledged to donate 1% of our profits (twice a year) to TreesforaChange.com.  This amazing organization plants trees, as gifts, in U.S. National Forests that have been destroyed by wildfire. Their all occasion Tree Gifts are a thoughtful and meaningful way to show you care about someone and range from personalized certificates and cards to recycled wooden frames.  TreesforaChange.com is a green business certified by Green America and is committed to sustainable business practices.

 

If you have a suggestion for Joy's Teaspoon and our JOYful Environmental Program, please do not hesitate to contact us at: naomi@joysteaspoon.com or 877.795.1411. 

 

Charitable Donations

Joy's Teaspoon always welcomes the opportunity to be a part of fundraising efforts!  We do focus on Southwest US non-profits as we enjoy working within our local communities.  In order to make a request, please email Naomi Rosen (naomi@joysteaspoon.com) with the non-profit name, date and description of your event, number of people expected to participate and your donation request (gift certificate, samples, gift basket, raffle prizes, etc.).  We will respond to your request within 72 business hours.  We do ask that all requests be emailed to us at least 30 days prior to your event.  


Mobile Beverage Catering

Joy's Teaspoon offers mobile beverage catering for a minumum of 20 people with three (3) days notice.  Our mobile beverage catering service includes cups, airpots and tea.  Catering rates are based on a per person scale.  Please contact Naomi at naomi@joysteaspoon.com or 877-795-1411 for a catering estimate or to schedule your event!  


Educational/Speaking Engagements

Naomi Rosen, Owner of Joy's Teaspoon, welcomes the opportunity to share her knowledge and passion for tea and spices with vibrant communities.  Her presentation style is interactive, educational and usually humorous.  Best of all, you get to taste what she's talking about!  Contact her directly (naomi@joysteaspoon.com OR 877-795-1411) to discuss your event today!


Custom Orders/Gift Ideas

Looking for a unique gift idea to give to clients or party attendees?  Customized tea and spice gift packs/baskets are personal, thoughtful gifts and we can easily work within your price and quantity parameters.  These are excellent for wedding favors, baby shower favors, graduation or birthday gifts and those hard to excite corporate clients!  Contact us today to discuss your needs and how Joy's Teaspoon can be your gift giving partner!  Contact Naomi at naomi@joysteaspoon.com or 877-795-1411 to start the brainstorming now!  


Wholesale/Restaurant Partnerships

Want to carry the Joy's Teaspoon brand in your shop or restaurant?  Interested in your own labeling?  Looking for a wholesaler of quality teas and spices?  We are always endeavouring to partner with businesses around the world to encourage healthy habits and time spent with family and friends.  If you think we might be able to assist you in your businesses operations, please contact us to discuss the opportunity!


 naomi@joysteaspoon.com OR 877-795-1411

 


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