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Tins to Bags

Joy's Teaspoon News JT Herself Kraft bags packaging tea tins

I  Love The Tins...Why Did You Go To Bags? 
By Naomi Rosen

When Joy's Teaspoon first launched, we did so with all of our teas being offered solely in tins.  The tins were simple, silver, with air-tight lids and we carried 3 different sizes.  The tea tins were recyclable and easy to re-purpose, easy to stack in a cabinet and I thought they looked great.  I swore we would never sell our teas in anything else. About 6 months ago we transitioned to Kraft paper, lined bags.  There are a handful of reasons why we switched but I wanted to touch on the top 4.  We still offer all of our teas in one tin size.  We didn't entirely do away with them, but we wanted to have the bags be the primary packaging for our teas.
  1. The bags are lighter.  This is important for both shipping from our vendors as well as shipping out to our customers.  Gas for shipping is one of the largest contributors to our carbon footprint.  By reducing the weight of packages coming into, and leaving Joy's Teaspoon, we are able to help reduce that footprint.
  2. The bags are made from post consumer recycled materials and are simple to recycle.  Unlike the tins, which are being created from fresh materials.
  3. We were able to lower the price of every single one of our teas by offering them in the bags.  Believe it or not, those tins are pricey even in a wholesale setting.  The bags cost 10% of what we were paying for the tins and we were able to extend that price break to our customers.
  4. Because we bag/tin our teas as they are ordered, and we store our teas in airtight, light blocking, containers, the freshness of the tea when being shipped has not suffered.
We've had a great deal of feedback since changing to bags.  Namely, many of our customers appreciated the price break.  Which leads me to wonder, how important is the make-up of the packaging when you are purchasing tea?  Do you look for teas in tins?  Are you like me, and have a bunch of tins to put the tea into making the packaging unimportant?  Does the packaging have any bearing on what you purchase?

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