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Why I Almost Closed Joy's Teaspoon

In July 2017, I announced to family and close friends that I was closing Joy's Teaspoon. It was going to take me a few months to liquidate and sell off inventory, close down the website, file paperwork...you get the picture. I mean, I absolutely love tea. I love the flavor, the nuances, the story behind each batch, and the people and cultures behind those stories. But running a tea business (or any business for that matter) is not hearts and rainbows all the time and I was getting burned out. I was tired of marketing, I was tired of fighting bad tea education online and in chat forums, I was tired of the infighting within the industry. Let's just say I was really tired and I needed a change.

Back in 2005 and 2006, I had begun the process of becoming a sign language interpreter. My oldest son was born in 2007, and the schooling got put on the backburner. I'm so excited to announce that I am enrolled at Nevada State College, classes starting August 28th, and I will be returning to school to finish my Bachelor's in Deaf Studies. Go Scorpions! I'm 40 and heading back to college with donut themed school supplies (shoutout to my sister!) and I could not be more pumped. 

So why do both? Well, honestly I had a hard time just closing the doors on Joy's Teaspoon. I'm still in love with good tea. I have so much more to learn. I have more to offer. I realize that none of the things I was tired of will be going away but I've made some changes to Joy's Teaspoon that I believe will be beneficial to us as a company in the long run and keep me from getting pulled down into the doldrums of hating what I once loved. So, on that note...

One of the things we have done is scaled back on the teas that we are offering. It's really easy for me to want to "drink all the teas". In the long run, it's an inventory nightmare to keep everything fresh and in stock. So, we're clearancing out a whole bunch of teas that we will no longer be carrying! I will occasionally bring something on board that is beautiful and makes a great cup, but those will likely be seasonal items and only offered for a limited time. The teas we've opted to stick with are tried and true crowd pleasers and I'm excited about simplifying our offerings. 

Other than the Great Tea Purge of 2017, our customers shouldn't notice a huge difference. We will still continue to ship on our regular schedule, pricing will remain the same for now, and the quality of our teas and accessories will remain high. In fact, the one thing you might notice is more blogging and more social media involvement (aside from Instagram pictures of my kids and dogs). Like, more actual tea related stuff. And probably back to school pictures and sign language videos. Fair warning...

Thank you to the customers that have been with us from the beginning and those that have hopped onboard along the way. I'm curious what the future holds for tea in the US and I'm proud to be a part of this movement! 

 



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  • Nicole Martin on

    You’re one of the strongest and bravest women I know. I’m so happy that Joy’s Teaspoon will be sticking with us and I can’t wait to follow your back to school adventures!

  • Louise Carruth on

    Yay!!! A wise decision! I’m so happy for you and your accomplishments.

  • Laura Cox on

    Hi Naomi,
    I was intrigued by you message of wanting to quit you business, worried actually that something was wrong. I’m relieved and pleased to read that you are doing something for you – fufilling a goal. I wish you the best in your studies and cintinued successvin this Tea business! ❤️

  • Debby on

    Great news, Naomi! So glad you’re still going to sell tea and delighted to hear about you going back to school. We will just see what He has in store for you! Love you.

  • Oscar Perez on

    I’m looking for a Rose Black Tea, I didn’t see it that you offer it.



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